Sr. Marketing & PR Specialist

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Sr. Marketing & PR Specialist

Want to help Poki become known as the most playful company in the industry?

FULL-TIME · AMSTERDAM

Hi there, we’re Poki. We’re on a mission to create the ultimate online playground for kids of all ages across the world. And we’re doing pretty well. Every month more than 30 million users from over 50 countries come to us for the best and latest free games on
the web. But we’re not done. Not by a long shot. As our platforms grows, our need for talented minds grows too. We’re looking for an experienced professional to join our team as the Sr. Marketing & PR Specialist. If you think that’s you – read on!

Do you recognize yourself in the following?

  • I have the ability to work individually as well as being a part of a creative team

  • I'd love to work with a fun, informal and diverse bunch of young people

  • I’m self-motivated and very responsible, plus I thrive on freedom

  • I'm always open to new ideas, perspectives and solutions

  • I enjoy working fast, in a dynamic and agile environment

  • I’m eager to learn and love to share

How'd you do? 6 out of 6?

What you'll be up to

You’ll be tasked with designing and implementing Poki’s PR strategy. This will be with the aim to help us become the go-to platform for game developers and become a leading influencer in our industry. It’s a role that calls for a large slice of creative/brand thinking, hands-on experience with marketing and PR, plus you have to have great communication and writing skills. You’ll be part of our international Marketing Team based in Amsterdam. Plus you’ll be collaborating closely with our Growth Team and our Brand & Culture Team.


Your mission, should you choose to accept it

You’ll need to develop and execute our PR strategy, ensuring we can get our story across to all sides of our platform (game developers, players, advertisers). And strengthen and expand our relationship with partners, journalists and industry influencers.

Play an important role in our Employer Branding strategy. Help Poki become known as the most playful company in the industry and beyond. You’ll arrange sponsorships and speaker opportunities on key events in the US, Europe and the rest of the world. Plus you’ll need to drive meetups and other events at Poki HQ.

You’ll bring our brand identity and tone of voice to life in all our internal and external communications, so that everything we say and do fits perfectly with our brand positioning.

It’ll be your responsibility to help Poki grow into a leading global entertainment brand by rolling out our global marketing strategy on web and mobile – with the aim to grow 30m fans to more than 100m in the coming years.

Bonus challenge: make a difference to the lives of millions of players by crafting our social media strategy and grow our presence on YouTube and all other social channels our players are drawn to – but ones that most marketers have never heard of. 

You’ll need the official stuff too

  • 5 years’ professional marketing experience, preferably at a global brand or agency with an emphasis on PR, social media and digital communications.
  • A master's degree, or equivalent level of critical thinking.
  • A great feeling for brand and communication strategy and have experience rolling out successful creative marketing/PR campaigns.
  • Be very tech and web-savvy. You live and breathe social media.
  • You are wordsmith with excellent copywriting skills and a passion for storytelling, both visual and written.
  • You’re used to working in a data-driven environment and see marketing opportunities in the data generated by our millions of daily users.
  • Finally, you’re native English (or super fluent), and already based in The Netherlands, preferably around Amsterdam.


Bonus experience includes:

  • Working with and/or a network in the field of (mobile) games or kids entertainment.
  • You’ve worked with platform brands and know their specific challenges
  • Employer branding comes as naturally to you as breathing

So, what benefits do Poki offer in return?

  • A dynamic professional environment with lots of room for personal growth
  • No formal hierarchy and a lot of personal responsibility and freedom
  • Twice a year Poki Playtime, our equivalent to Google’s 20%
  • A chance to build your career within a fast-growing company
  • Company retreats (last year we went to a tropical island)
  • A full-time contract (32-40 hours/week)
  • A competitive salary

Sounds good? Then press below to start! 🎮

About Poki

Poki is on a mission to become the ultimate online playground: a platform for play where users and game developers come together to play and create. 

Every day, two million kids of all ages come to Poki to play and discover free games, created by happy game developers, and monetized and distributed on the open web through our set of game developer tools and SDKs.

As a young and fast-growing company, we strongly believe in giving smart and creative people the freedom to do great work, hence we’re looking for skilled and passionate talents… like you.

So what’s in it for you? Challenging work, a smart team, and the opportunity to impact tens of millions of users with your work. And aside from that: flexible working hours, free healthy lunch at our central Amsterdam office and a refreshing company culture are just a couple of the other reasons.
Come play!